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Product Surveys
Name Description
Product Evaluation Feedback on company, product, customer service, ratings, intention to return.
Good example of a products and uses survey.
Consumer [PRODUCT] registration, demographics and purchase reason.
Owner evaluation of dealer service and owning experience.
University bookstore with an e-commerce website evaluating products, services demand.
Gasoline purchases profile and pricing evaluation... customer survey. Includes credit card usage and decision variables.
Product use, attribute evaluation and satisfaction.
Installation service evaluation... quality of service, how well needs met, feedback.
Demographic, purchase and product information for warranty survey.
Willingness to use a new product (software), current usage habits, demographics.
Survey asking about product search including number of brands, prices and purchase of home electronics.
Type of store purchased from, demographics, usage application.
Family shopping habits, items purchased, purchase process.
Customer information, usage occasions, warranty identification information.
Car stereo purchase information, decision process and customer profile.
Product satisfaction survey with in-depth text feedback
Evaluation of product use, satisfaction, repurchase expectations.
Company Service Attitude from Brand Mindset by Duane Knapp
General product/service customer satisfaction, use, recommendation survey
From The Brand Mindset by Duane Knapp... Great Brand Management Book
Product Awareness, Attitudes, Usage
Product or service design evaluation
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