Now I'm going to ask you to rate those same automotive brands on some specific attributes. Please rate how well each of the following characteristics applies to the following makes. First in terms of , rate the applicability of each of the following characteristics. If you’re not sure, rate the brand based on what you’ve seen, heard, or read about that brand.

[Example: “Good value for the money - would you say it definitely applies, probably applies, might apply, probably does not apply, or definitely does not apply to [insert brand].” Read scale completely through for first two images, then read only as necessary.]

[COMPLETE ALL ATTRIBUTES FOR ONE BRAND BEFORE MOVING ON TO NEXT BRAND. BE EXTREMELY CONSERVATIVE IN USAGE OF “DON’T KNOW” OPTION]