OPINION : |
[READ FOR GROUP A – “You have qualified to answer our questions specifically based on car makes. For the rest of this survey, if we ask about a brand, we are only referring to the cars they make, not their trucks, vans, or utility vehicles. Are you clear on this before we move on?]
[READ FOR GROUP B – “You have qualified to answer our questions specifically based on Truck, SUV, and Crossover vehicle makes. For the rest of this survey, if we ask about a brand, we are only referring to those vehicle segments, not their cars or vans. Are you clear on this before we move on?]
I’d like to begin by asking you about your opinions of certain vehicle brands |
1 Based on what you know or have heard, what is your overall opinion of each of the following makes…
First, let’s begin with _____, would you say that brand is excellent, good, fair, poor, or very poor?
(For subsequent vehicles, read “Would you say _____ are…(scale)) |
Scale: [READ SCALE] |
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| Ask for Quota Group A: (ROTATE) : |
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