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10. [FOR QUOTA GROUP C – LUXURY BRANDS]

ROTATE Q10_B AND Q10_C SUCH THAT HALF THE RESPONDENTS ARE ASKED BMW, AND THE OTHER HALF ARE ASKED LEXUS.

Q10_A. Cadillac
(Randomize Order) (Read Choices As Necessary)	Definitely Applies	Probably Applies	Might Apply	Probably Does Not Apply	Definitely Does Not Apply	[Do Not Read] Don’t Know
Good value for the money
High trade-in value
Excellent workmanship
Dependable
Good safety
Excellent gas mileage
Good warranty
Good looking
Fun to drive
Technically advanced
Trend setting vehicles
Excellent handling
Prestigious

Q10_B. BMW
(Randomize Order) (Read Choices As Necessary)	Definitely Applies	Probably Applies	Might Apply	Probably Does Not Apply	Definitely Does Not Apply	[Do Not Read] Don’t Know
Good value for the money
High trade-in value
Excellent workmanship
Dependable
Good safety
Excellent gas mileage
Good warranty
Good looking
Fun to drive
Technically advanced
Trend setting vehicles
Excellent handling
Prestigious

Q10_C. Lexus
(Randomize Order) (Read Choices As Necessary)	Definitely Applies	Probably Applies	Might Apply	Probably Does Not Apply	Definitely Does Not Apply	[Do Not Read] Don’t Know
Good value for the money
High trade-in value
Excellent workmanship
Dependable
Good safety
Excellent gas mileage
Good warranty
Good looking
Fun to drive
Technically advanced
Trend setting vehicles
Excellent handling
Prestigious

We would now like to ask a couple questions about your familiarity with certain vehicles manufactured by brands we’ve discussed today.

How would you rate your familiarity with (insert relevant make/model from Q11-15). Would you say you…[READ LIST]

[LIMIT OPEN ENDS [Q11.1, Q12.1, Q13.1, Q14.1, Q15.1, Q15.2] TO n=200 RESPONSES. TURN OFF COINCIDING FAMILIARITY QUESTION WHEN OPEN END QUOTA IS FULL.

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