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Aotomotive Survey Outline
9. [FOR QUOTA GROUP B TRUCKS, SUV’s & CROSSOVERS]
ROTATE Q9_D  SUCH THAT ONLY HALF THE RESPONDENTS ARE ASKED TOYOTA.
Q9_A. Chevrolet trucks, SUV’s & Crossovers
(Randomize Order) (Read Choices As Necessary)
Definitely Applies
Probably Applies
Might Apply
Probably Does Not Apply
Definitely Does Not Apply
[Do Not Read] Don’t Know
Good value for the money  
High trade-in value  
Excellent workmanship  
Dependable  
Good safety  
Excellent gas mileage  
Good warranty  
Good looking  
Fun to drive  
Technically advanced  
 
Q9_B. GMC trucks, SUV’s & Crossovers
(Randomize Order) (Read Choices As Necessary)
Definitely Applies
Probably Applies
Might Apply
Probably Does Not Apply
Definitely Does Not Apply
[Do Not Read] Don’t Know
Good value for the money  
High trade-in value  
Excellent workmanship  
Dependable  
Good safety  
Excellent gas mileage  
Good warranty  
Good looking  
Fun to drive  
Technically advanced  
 
Q9_C. Saturn trucks, SUV’s & Crossovers
(Randomize Order) (Read Choices As Necessary)
Definitely Applies
Probably Applies
Might Apply
Probably Does Not Apply
Definitely Does Not Apply
[Do Not Read] Don’t Know
Good value for the money  
High trade-in value  
Excellent workmanship  
Dependable  
Good safety  
Excellent gas mileage  
Good warranty  
Good looking  
Fun to drive  
Technically advanced  
 
Q9_D. Toyota trucks, SUV’s & Crossovers
(Randomize Order) (Read Choices As Necessary)
Definitely Applies
Probably Applies
Might Apply
Probably Does Not Apply
Definitely Does Not Apply
[Do Not Read] Don’t Know
Good value for the money  
High trade-in value  
Excellent workmanship  
Dependable  
Good safety  
Excellent gas mileage  
Good warranty  
Good looking  
Fun to drive  
Technically advanced  
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