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Automotive Survey Outline
GM Coastal Market Implementation :
STANDARD INTRO:

Hello, may I speak to the resident head of household or main automotive purchase decision maker who is at least 18 years of age? 

IF NOT AVAILABLE, SCHEDULE CALLBACK OR TERMINATE.

My name is _____ and I am calling from IDCI.  We are conducting a brief survey in your area regarding automotive brand preferences and would like to include your opinions.

(IF NECESSARY:) The survey takes about 10 minutes and I promise no one will attempt to sell you anything as a result of this call.

Personal Information
Interview Date
Name
City
State
Country
Zip
Phone
Market
 
The first few questions are about you, and your future purchase intentions…
S1. Are you 18 years of age or older?
 
 




 


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